Writing Copies that Sell
Harde’s Copywriting Course will help you understand the psychological nuances that compel audiences to buy products within seconds of interacting with a copy. This is one of the most valuable skills in the world of business.
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About the Course
Today’s technical age has given rise to a wide acceptance of the media. One of the things COVID left in its wake, is the exponential increase in media consumption. As such, the onus is on businesses to compete for the limited eyeballs which are already prone to dwindling attention spans.
Capturing customers’ attention requires clear, engaging, credible, and compelling copies.
Harde’s Copywriting Course will equip you with the skills and resources necessary to engage the target audience and compel them to carry out the desired action.
Key Learning Outcomes
In this course, you will:
- What Copywriting entails
- The elements of effective writing
- The role of advertising in Copywriting
- The AIDA writing formula (Attention - Interest - Desire - Action)
- How to write attention-grabbing headlines
- How to write persuasively
- Hints and tips for Copywriting
The Copywriting: Writing Copies that Sell Course at Harde Business School has been specially created and curated by our team of academic practitioners to help equip you with the right blend of theory and practice so you can immediately apply the lessons learned into your job, career, or business.
Buckle your seat belt and get ready to be immersed in the Harde world of interactive learning that will intrigue your mind, challenge your thinking, and transform your results. We call it the WOW Factor!