Customer Experience Management
Dominating the next Competitive Battle Ground
Giving customers the best experience with your product or service can very much be the reason a business will excel or otherwise, and that’s where Customer Experience Management (CEM) comes in.
Enroll For Free
Take advantage of this transformational course
Duration
2 weeks
Micro Course
Free Access
Certificate
$ 10.00
$ 20.00
Language
English
About the Course
Giving customers the best experience with your product or service can very much be the reason a business will excel or otherwise, and that’s where Customer Experience Management (CEM) comes in.
Customer experience management refers to the methods that a corporation employs to track, supervise, and coordinate every encounter between a customer and the organisation throughout the customer lifecycle. It has now become a strategic imperative for companies across industries striving to gain competitive advantage, reduce customer churn and boost sales.
Datamation, the leading industry resource for B2B data professionals concluded after a survey that CEM will become more of a critical focus for management as we move forward in the 21st century.
The Harde Professional Certificate Customer Experience Management can very much be what your company needs to succeed.
Key Learning Outcomes
In this course, you will:
- The importance of Customer Experience Management in building a competitive and global brand
- How customer touchpoints create compelling customer experiences
- How to map the customer journey to drive sustainable change
- The science behind customer experience measurement: the voice of the customer, employee, and technology
- How to drive improvement in customer-focused priorities using the design thinking method
The Customer Experience Management: Dominating the next Competitive Battle Ground Course at Harde Business School has been specially created and curated by our team of academic practitioners to help equip you with the right blend of theory and practice so you can immediately apply the lessons learned into your job, career, or business.
Buckle your seat belt and get ready to be immersed in the Harde world of interactive learning that will intrigue your mind, challenge your thinking, and transform your results. We call it the WOW Factor!