Mastering Proven Digital Marketing Hacks
Mastering Digital Marketing Strategies is a priceless skill in a fast evolving and disruptive economic landscape. The Harde Digital Marketing Professional Course is a sure path to a successful Marketing Career.
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About the Course
The world is fast moving from large screens to small screens; from TV screens to phones and tablets; from paying for a 15 seconds ad on a popular TV series to influencer marketing, sponsored ads, Facebook ads, email marketing, SEOs; from ATL to BTL.
Disney in 2020 Q1 alone, spent $213.6 million on Facebook ads. That’s staggering!
Mastering Digital Marketing Strategies is a priceless skill in a fast evolving and disruptive economic landscape.
The Harde Digital Marketing Professional Certificate is a sure path to a successful Marketing Career.
Key Learning Outcomes
In this course, you will:
- The fundamentals of Digital Marketing
- The importance of Digital Marketing
- The Digital Marketing Trifecta
- The types of Digital Marketing techniques: Inbound and Outbound Marketing
- The channels of Digital Marketing
- What the metrics for Web Analytics are
- The branches of Search Marketing: SEO and SEM
- The importance of Content Pillars
- The 5 Pillars of Social Media Marketing
- The strategies for Effective Email Marketing
- The parties involved in the Affiliate Marketing Process
- How to Differentiate between Display Ads and Search Ads
- The importance of the Integrated Digital Marketing Strategy
The Digital Marketing: Mastering Proven Digital Marketing Hacks Course at Harde Business School has been specially created and curated by our team of academic practitioners to help equip you with the right blend of theory and practice so you can immediately apply the lessons learned into your job, career, or business.
Buckle your seat belt and get ready to be immersed in the Harde world of interactive learning that will intrigue your mind, challenge your thinking, and transform your results. We call it the WOW Factor!